This week, we are supposed to share any video that we would like. I decided to share this T-mobile ad. The video was filmed on January 16, 2009 at 11 a.m in the Liverpool Street Station. Around 400 tourists, workers and passengers broke out into spontaneous dance. The dancing was filmed with hidden cameras across the station. The bustling but humdrum concourse of Liverpool Street station was brightened up as people who had appeared to be travellers and station staff began to dance. They danced to a variety of of hip-hop, disco and ballroom moves.
Being a dancer myself, taking part in something like this seems like a dream! Barbara Nixon showed my class this video last semester – and it really stuck with me. It made me look at “T-mobile” in a new light. They were no longer just a “phone company to me. They seemed fun and down to earth. Im sure this was their idea. What better way to not only get noticed, but to be noticed for being fun and creative?
I think all companies should find ways like this to branch out and find ways to promote their business. Commercials that all claim to be the same thing just seems like white noise to me. I commend T-Mobile for their creativity, dedication and fun outlook on the world. A T-Mobile spokeswoman said: ‘Dance brings to life the fact that there are often unexpected, wonderful, exciting things that happen that you want to be able to share’
haha I’ve seen this before and it’s just as interesting and funny as the first time I saw it. Thanks for posting these videos! Now if only more companies used this type of advertising to promote their products. Sometimes it works when you break out of the box and try something new! It seems as though when companies do something extraordinary that they do better than those who don’t. When watching the video I wanted to join with them. I agree with you that it made me view T-Mobile with a different pair of eyes and give them a second glance than perhaps I would have if they hadn’t done this video.