Earning a Seat at the Table: Defining The Professional Communicator‟s Role Former U.S. Secretary of State Henry Kissinger – who knew a thing or two about bureaucratic infighting — observed that leaders listen to advisors whose views they think they need, not those who insist on a hearing because of the organizational chart. the marginalization typically is grounded in [...]
Archive for the ‘Readings’ Category
Chapter 15 notes
Posted in Comm 4363, Readings on December 2, 2010 | Leave a Comment »
Chapter 14 notes
Posted in Comm 4363, Readings on December 2, 2010 | Leave a Comment »
- Public relations consultants work in firms that offer communication advice and services to clients – for a fee. Consultants must balance the interests of clients, employees and the firm‟s owners. - This “triple squeeze” creates unique challenges for managers and adds an extra dimension of reward – and stress – to what is already a challenging profession. Dr. Gitlow [...]
Chapter 13 Reading Notes
Posted in Comm 4363, Readings on November 4, 2010 | Leave a Comment »
“Corporate responsibility must evolve from being seen as an unwanted cost to being recognized as an intrinsic part of a healthy business model, an investment that creates competitive advantage and helps a company achieve profitable, sustainable growth.” – Demonstrating corporate responsibility is a key challenge for business leaders, and effective communication is a central element of [...]
Chapter 12 Reading Notes
Posted in Comm 4363, Readings on November 4, 2010 | Leave a Comment »
Effective crisis response––including both in what a company does and what it says––provides companies with a competitive advantage and can even enhance reputation. In particular, companies that handle crises well tend to protect those things they hold most dear, including: Stock price Operations Employee morale and productivity Business relationships Demand for their products Support of public policymakers Strategic [...]
Chapter 11 Reading Notes
Posted in Comm 4363, Readings on November 4, 2010 | Leave a Comment »
Issues Management Overview Issues management is a corporate process that helps organizations identify challenges in the business environment—both internal and external—before they become crises and mobilizes corporate resources to help protect the company from the harm to reputation, operations, and financial condition that the issue may provoke. Issues management is a subset of risk management, but the risks it [...]
Chapter 10 Reading Notes
Posted in Comm 4363, Readings on November 4, 2010 | Leave a Comment »
Web involvement allows marketers to better understand two key positioning questions: (1) Who are the potential customers, and (2) does the product fit their needs? Answers add to traditional demographic, geographic, and lifestyle information. The process is abbreviated as STP: segmentation, targeting, and positioning. If a firm can solve its positioning problem, it can address its marketing mix. Effective [...]
Chapter 9 reading notes
Posted in Comm 4363, Readings on November 4, 2010 | Leave a Comment »
Global Model. ―Global public relations superimposes an overall perspective on a program executed in two or more national markets, recognizing the similarities among audiences while necessarily adapting to regional differences. It connotes a planning attitude as much as geographic reach and flexibility. Multinational Model. ―International PR practitioners often implement distinctive programs in multiple markets, with each program tailored to [...]
Chapter 8 reading notes
Posted in Comm 4363, Readings on November 4, 2010 | Leave a Comment »
What Is Investor Relations? IR is most often employed by companies whose shares are held and traded by the public. Privately owned companies may also use IR in circumstances such as when they have bonds trading on the public markets or when they are owned by a dispersed group of private shareholders. Why Do Corporations Exist? The corporation [...]
Chapter 7 Reading Notes
Posted in Comm 4363, Readings on October 7, 2010 | Leave a Comment »
Neighbor of Choice The new community relations model—planned involvement that meets the needs of the community and company or organization—was a response to the realization that companies and other organizations situated in a community must obtain what Burke calls a ―license to operate. Three Reputation-Building Strategies Build sustainable and ongoing relationships with key individuals, groups, and organizations. Institute practices [...]
Chapter 6 Reading Notes
Posted in Comm 4363, Readings on October 7, 2010 | Leave a Comment »
What Is Government Relations? Few professions can point to the U.S. Constitution as the basis for their existence. Many are surprised to find that the lobbying profession is one of the few. In fact, you need only look as far as the First Amendment to see the eight words that serve as the basis for this vocation: ―Congress [...]
