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  1. global communication practitioners need a comprehensive understanding of the many different cultures they will encounter. They will need a thorough knowledge of political, economic, social, and cultural values wherever they are doing business throughout the world.  (know the culture you are working with. Different countries and people have different customs they are used to – so its important to be knowledgeable on them.)
  1. Trust has become the foundational commodity in effective global branding, even as it is one of a company‘s most vulnerable assets in a digital age.  It is what consumers are looking for and what they share with one another, (not as much about a company’s product quality more about how it treats its employees.)
  1. The Internet, and increasingly social media, is especially important for global

audiences. While global perceptions will vary, the Internet is the one

communication mechanism that reaches globally on a 24/7 basis.

The Internet is also a significant money saver; eliminating the need to print and

mail many items. A Web site in only one language can alienate key

international stakeholders, especially where the company has local workers.  (its       important to be knowledgeable about the internet when doing business, because you can reach more people from different places all around the world in a much faster, cheaper way. )

TOW #15

This semester has absolutely flown by! I can’t believe I am almost done with college FOREVER. In just 2 weeks I will be graduating. It definitely feels surreal. My Corporate Public Relations class has definitely taught me a lot about myself and the P.R. world. I am not sure what my future holds yet, but if I ever do work in P.R – I feel much more prepared from this semester. Here are the top ten things I learned. (Not in any particular order)

  1. The importance of commenting – I have learned that commenting is just as important as blogging. Bloggers need to know if anyone is listening. It can benefit both the blogger and the reader. It can link two individuals and connect them both professionally and personally.
  2. Twitter – Twitter is so much more then writing status’s. That is what I always thought anyways. That was until I took Barbaras Public Relations class. Twitter is a great way to connect with people you might not know and also find out a great deal of information – possibly before it hits the news.
  3. Social Networking is a necessity for businesses – I have learned that social networking connects the business and the customer. It brings them on the same level. Social Networking can really broaden a businesses audience.
  4. Event Planning is hard work – After planning the “Ford Fiesta” Ive learned that planning events is no easy task. There are many steps involved. Even after the planning is done, there are still many things to go over.
  5. Crisis Management – The ford fiesta really pushed us to use our “Crisis management” skills. I learned it is always important to have a back up plan and to be prepared for ANYTHING.
  6. What you post online is “forever” – I learned that it is important the way you present yourself online – whether thats in a blog or a facebook. Once you post something, it is there forever. So be mindful and think before you post:)
  7. Ford – I learned a lot about the Ford company this semester. It taught me a lot about the history of Ford, how Ford deals with Crisis and how Ford markets themselves. I definitely view that company in a new way after learning so much about them.
  8. Life in Public Relations is constantly changing – I have learned that life in Public Relations is constantly changing. Every day is different. Public Relations practitioners now are dealing with things that public relations practitioners 10 years ago never even thought about.
  9. Reading PR blogs – I have learned that there are many PR blogs out there that can teach you a lot about PR and social media. I definitely want to keep up with some of the blogs I was introduced to this fall.
  10. Making Connections – I have learned that making connections is something everyone should attempt to do. You never know what people you might run into that can determine your future.

Chapter 15 notes

Earning a Seat at the Table: Defining The Professional Communicator‟s Role Former U.S.

Secretary of State Henry Kissinger – who knew a thing or two about bureaucratic infighting — observed that leaders listen to advisors whose views they think they need, not those who insist on a hearing because of the organizational chart.

the marginalization typically is grounded in how the communication function – and hence the leaders of that function – are defined.  These include:

  • Being cast as an implementor: the head of communication is seen as a doer rather than as a leader.
  • Being cast as a tactician: whether the head of communication is implementing or managing the function, communication is seen as solely as a tool or tactic, and not as part of the strategic focus of the enterprise.
  • Being cast as part of a functional area: the head of communication is seen as a writer, or as a media person, or as a technology person, and not as having enterprise-wide standing to offer advice beyond the narrow functional area

Source: Reputation Management

Chapter 14 notes

– Public relations consultants work in firms that offer communication advice and services to clients – for a fee. Consultants must balance the interests of clients, employees and the firm‟s owners.

– This “triple squeeze” creates unique challenges for managers and adds an extra dimension of reward – and stress – to what is already a challenging profession.

Dr. Gitlow describes Deming‟s theory of management as based on four  paradigms:

1. People are most effectively motivated and inspired by a mix of intrinsic and extrinsic rewards.  Intrinsic motivation comes from the sheer joy of performing an act, and releases human energy that can be focused into improvement and innovation of a system.

2. Manage using both a process and results orientation, not only a results orientation. Management’s job is to improve and innovate the processes that create results, not just to demand results

3. Management’s function is to optimize the entire system so that everyone wins, not to maximize only his or her component of the system. Managers must understand that individuals, organizations, and systems of organizations are interdependent.

4. Cooperation works better than competition. In a cooperative environment, everybody wins. Customers win products and services they can brag about. The firm wins returns for investors and secure jobs for employees. Suppliers win long-term customers for their products. The community wins an excellent corporate citizen.

Source: Reputation Management

TOW #14

This week, we are supposed to share any video that we would like. I decided to share this T-mobile ad. The video was filmed on January 16, 2009  at 11 a.m in the Liverpool Street Station. Around 400 tourists, workers and passengers broke out into spontaneous dance. The dancing was filmed with hidden cameras across the station. The bustling but humdrum concourse of Liverpool Street station was brightened up as people who had appeared to be travellers and station staff began to dance. They danced to a variety of of hip-hop, disco and ballroom moves.

Being a dancer myself, taking part in something like this seems like a dream! Barbara Nixon showed my class this video last semester – and it really stuck with me. It made me look at “T-mobile” in a new light. They were no longer just a “phone company to me. They seemed fun and down to earth. Im sure this was their idea. What better way to not only get noticed, but to be noticed for being fun and creative?

I think all companies should find ways like this to branch out and find ways to promote their business. Commercials that all claim to be the same thing just seems like white noise to me. I commend T-Mobile for their creativity, dedication and fun outlook on the world. A T-Mobile spokeswoman said: ‘Dance brings to life the fact that there are often unexpected, wonderful, exciting things that happen that you want to be able to share’

TOW #13

Fro my guest blogger, I chose Jessica Nguyen. She has such a relatable personality and has became quite a friend to me this semester. I know she will do awesome things after her graduation. Im excited to see where she goes! Jessica’s blog is really interesting to read and she gives great advice to others. I decided to post her tips on Public speaking, because they were just too helpful NOT to post.

“I am probably not the best person to seek advice from when it comes to presenting. Advice on whether or not those shoes goes with that shirt? Yeah, that I can do. Advice on where to travel? Duh, that is my specialty! Advice, on how to celebrity stalk? Guilty. But advice on how to stand up in a crowded room with people starring at you waiting with anticipated breath for you to say something meaningful and helpful. I want to run and hide.

As much as I hate presenting, it comes with the territory so it is something I’ve had to master. Here are ten tips that I have come up with to help with your presentation skills.

10. Be confident. That is a tough one to get past, especially when it comes to presenting but remember that EVERYONE has to do it at some point and they have had the same feelings about it as you do. Everyone gets nervous, but you will be fine. Be confident in what you are presenting and you’ll be golden.

9. Be prepared. That may seem simple enough yeah? One would think when presenting you would have all your material, but you would be surprised at how people come into a presentation without knowing the material or presenting with missing pieces. It doesn’t make you look good and it causes others to think you aren’t responsible.

8. Be excited. If you are excited about what you are presenting, others will be as well. So put a smile on and really sell what you are presenting!

7. Be engaged. Connect with your audience. Draw them in. Ask them questions or talk to them as if it were one on one. People appreciate it if you connect with them. It makes them feel special and appreciated, and we do appreciate them because they are our audience.

6. Be practised. Practise what you preach. Go over your presentation again and again until you know it by heart. If you are practised you won’t stumble or falter and that will help keep you engaged, excited, prepared, and confident.

5. Be aware. Make sure while you are presenting you are aware of your audience and your surroundings. Sometimes your audience might not be receptive to your presentation. Maybe you have prepared for a presentation that isn’t right for the audience. Adjust and improvise, that can help your presentation go over better.

4. Be respectful. Don’t drag on and on. Be respectful of your audience and their time. Make sure you have all the information but present it in a concise fashion. You can loose listeners fast if you bore them.

3. Be creative. Use videos, graphics, stories, etc etc, to spice up your presentation. Creativity is key and it is limitless.

2. Be relaxed. Stay calm and cool. Don’t be tense or scared, it will show through your presentation. If you are relaxed the audience will be relaxed and will pay attention to your material instead of the sweat that is pouring off your face.

1. Breathe. The simplest of all my tips but it is the most important. Catch your breath. Don’t spit out your 30 minute presentation in 15 because you were too nervous to breathe. Don’t rush. Take your time and breathe.”

TOW #12

It is definitely interesting to see the statistics on your blog. Its great for any individual or company to see how many people are looking at their site or blog each day, week and month. This can really help companies improve their social media skills and help them better understand their customers. They can learn which types of posts gain more viewers and which do not. They can learn who their target audience is and what areas create bigger audiences. I personally can relate a lot to this. I am constantly trying to promote my photography business. It is interesting for me to look at the stats for both my blog and website. I’ve learned that the more I update, and put out there – the more people I attract. There are times when I forgot to post new blog posts or update photos on the website – and it definitely harmed my business according to the stats. There is a great decline in the amount of viewers when no activity is taken place. I think this can apply to those working in PR. PR practitioners can better understand their audiences by not only posting more blogs, but knowing what kind of things to post about. Understanding your audience plays a key role in making a better business. P.R. practitioners should know what exactly the public wants and needs to know. Having this opportunity to views the  “stats” can really lead them into that goal. If anything, it will push you more to gain more viewers. It is the greatest feeling in the world to see that stats bar rise. Everyone likes to feel like they accomplished something. Gaining more viewers should be something both PR practitioners and business owners focus on when thinking about their blogs. The stats can help guide them and better understand their audience.